1967

the foundation

Founded by Sophia and Nicholas Levendi in South Africa.

Sophia and Nicholas

The Brothers

This year marked the birth of Levendi, created from a deep passion for unmatched craftsmanship and timeless design, setting the stage for a legacy of luxury. Their commitment to unparalleled quality and aesthetic excellence quickly distinguished Levendi as a purveyor of fine jewels.

1971

Establishing Brand Prestige

Levendi became renowned for its unique collaborations and bespoke luxury pieces, attracting a discerning clientele.

The brand's reputation for crafting exquisite custom jewelry set it apart in the luxury market, appealing to those seeking personalized and unique pieces.

Emphasis on meticulous craftsmanship and innovative design became hallmarks of the Levendi name.

1981

Flagship Boutique

Opening of the flagship boutique in South Africa.

The boutique was designed as an embodiment of luxury, with opulent interiors that mirrored the craftsmanship of the jewels it housed.

This location quickly became a cultural landmark, representing the pinnacle of high-end jewelry retail.

1990

Expansion and Incorporation

Expansion to Sydney, Australia, and incorporation of Cellini’s Jewellers.

This strategic expansion was a major milestone, establishing Levendi’s influence in the Asia-Pacific market and broadening their artisanal footprint.

It also marked a significant diversification in their product offerings, blending traditional techniques with avant-garde designs.

1995

Acclaimed Creativity

Winners of the De Beers Diamond Design Award.

This recognition was a testament to Levendi's forward-thinking design approach and their ability to enchant the global diamond community with their creativity.

2000

A Masterpiece Created

Design and creation of the Fabergé Sydney Egg.

This piece was a modern homage to the historic Fabergé tradition, crafted with impeccable attention to detail and intricate designs that exemplified the brand's mastery over jewel encrustation.

The Sydney Egg stood as a symbol of Levendi's commitment to marrying art with jewelry, showcasing their prowess in luxury craftsmanship.

2011

Timekeeping Elegance

Launch of the Levendi Ithaca Watch.

Entering the realm of fine watchmaking, Levendi combined their jewel-setting expertise with mechanical precision, resulting in a timepiece that was both a marvel of engineering and a piece of wearable art.

The Ithaca Watch emphasized the brand’s dedication to detail and functional beauty, catering to both watch aficionados and jewelry enthusiasts.

2018

Ongoing Excellence

Diamond Guild Awards, recognition of continued leadership in design.

These accolades affirmed Levendi’s role as an industry leader in innovation, maintaining their tradition of excellence and pushing the boundaries of jewelry design. Celebrating another year of design superiority, Levendi continued to inspire and influence the world of fine jewelry.

2024

Present day

Flagship boutique located in the heart of Sydney CBD at 139 Elizabeth Street.

Levendi continues to be a beacon of craftsmanship, where every piece is a testament to the legacy of quality and creativity initiated by its founders.

The Elizabeth Street boutique remains a destination for those who appreciate the finest in jewelry design and craftsmanship, offering exclusive pieces and personalized service.

1967
1971
1981
1990
1995
2000
2011
2018
present day
1967

the foundation

Founded by Sophia and Nicholas Levendi in South Africa.

Sophia and Nicholas

Founded by Sophia and Nicholas Levendi in South Africa.

The Brothers

This year marked the birth of Levendi, created from a deep passion for unmatched craftsmanship and timeless design, setting the stage for a legacy of luxury. Their commitment to unparalleled quality and aesthetic excellence quickly distinguished Levendi as a purveyor of fine jewels.

Nick and Sophia quickly established a reputation of exceptional quality and stunning design, culminating in the establishment of Elegance Jewellers in South Africa.

1971

Establishing Brand Prestige

Levendi became renowned for its unique collaborations and bespoke luxury pieces, attracting a discerning clientele.

The brand's reputation for crafting exquisite custom jewelry set it apart in the luxury market, appealing to those seeking personalized and unique pieces.

Emphasis on meticulous craftsmanship and innovative design became hallmarks of the Levendi name.

1981

Flagship Boutique

Opening of the flagship boutique in South Africa.

The boutique was designed as an embodiment of luxury, with opulent interiors that mirrored the craftsmanship of the jewels it housed.

This location quickly became a cultural landmark, representing the pinnacle of high-end jewelry retail.

1990

Expansion and Incorporation

Expansion to Sydney, Australia, and incorporation of Cellini’s Jewellers.

This strategic expansion was a major milestone, establishing Levendi’s influence in the Asia-Pacific market and broadening their artisanal footprint.

It also marked a significant diversification in their product offerings, blending traditional techniques with avant-garde designs.

1995

Acclaimed Creativity

Winners of the De Beers Diamond Design Award.

This recognition was a testament
to Levendi's forward-thinking design approach and their ability to enchant the global diamond community with their creativity.

2000

A Masterpiece Created

Design and creation of the Fabergé Sydney Egg.

This piece was a modern homage to the historic Fabergé tradition, crafted with impeccable attention to detail and intricate designs that exemplified the brand's mastery over jewel encrustation.

The Sydney Egg stood as a symbol of Levendi's commitment to marrying art with jewelry, showcasing their prowess in luxury craftsmanship.

2011

Timekeeping Elegance

Launch of the Levendi Ithaca Watch.

Entering the realm of fine watchmaking, Levendi combined their jewel-setting expertise with mechanical precision, resulting in a timepiece that was both a marvel of engineering and a piece of wearable art.

The Ithaca Watch emphasized the brand’s dedication to detail and functional beauty, catering to both watch aficionados and jewelry enthusiasts.

2018

Ongoing Excellence

Diamond Guild Awards, recognition of continued leadership in design.

These accolades affirmed Levendi’s role as an industry leader in innovation, maintaining their tradition of excellence and pushing the boundaries of jewelry design. Celebrating another year of design superiority, Levendi continued to inspire and influence the world of fine jewelry.

2024

Present day

Flagship boutique located in the heart of Sydney CBD at 139 Elizabeth Street.

Levendi continues to be a beacon of craftsmanship, where every piece is a testament to the legacy of quality and creativity initiated by its founders.

The Elizabeth Street boutique remains a destination for those who appreciate the finest in jewelry design and craftsmanship, offering exclusive pieces and personalized service.